The intention with this set of IDs was to keep things mysterious and sci-fi, but light-filled and colourful, and with one foot firmly planted in the real world.
The IDs are meant to ‘surprise and delight’ viewers with the unexpected wonder that exists in the real world all around us. The ID’s and Promo toolkit are meant to re-position Space Channel for broader appeal, especially to a female audience. The past look and feel of Space is quite dark and clearly directed at young men.
We deployed a variety of software packages to create the IDs including usual 3dsmax, Zbrush, Nuke, Vray, the Corona Render Engine, and the Sony Alpha7s with a Shogun recorder for the Iron ID.
Behind the scenes
We always love creative problem-solving, and this project was a tonne of fun to figure out and create. We love IDs. We could do IDs all the time. (Take note, potential clients!)
Plus, we may or may not have made contact with a distant alien civilization, but NASA got involved and it became classified information we can’t really share. Bummer!
Credits
Client:
BellMedia Space Channel
Client CD:
Mike Stanley
Production Company:
Tendril
Creative Directors:
Chris Bahry and Alexandre Torres
Executive Producer:
Kate Bate
Producers:
Anne Deslauriers, Leah Wesolowski
Music and Sound Design:
John Black of CypherAudio
“NEON SPIDER”:
Editor:
Steve Manz
Concept Art:
Rodolfo Perisse Rocha
Art Direction:
Alexandre Torres, Leo Mateus
Modeling:
Victor Hugo Dias de Sousa, Marcelo Alves de Souza
Additional Modeling:
Vini Nascimento
Rigging:
Clovis Gay
Animation and Web Dynamics:
Marcin Porebski
Look Dev, Lighting, Textures, and Render:
Marcelo Alves de Souza
Technical Director:
Ben Pilgrim and Marcin Porebski
Compositing:
Chris Bahry
“SPACE PROJECTOR”
Art Direction:
Alexandre Torres, Chris Bahry
Modelling and Design:
Alexandre Torres, Vini Nascimento, Rowan Simpson, Marcin Porebski, Christian Hecht
Technical Director:
Marcin Porebski
Animation:
Marcin Porebski
Lighting, Render, Textures:
Brad Husband
ParticleFX / UI / Hologram:
Gabriel Rocha
Decal Textures:
Steven Hollman
Compositing:
Brad Husband, Chris Bahry
Editor:
Steve Manz
“SPACE EGGS”:
Art Direction:
Chris Bahry, Leo Mateus
Look Dev, Animation, Rigging, FX:
Will Sharkey
Textures:
Will Sharkey, Alasgar Hasanov
Lighting, Render:
Alasgar Hasanov
Compositing:
Alasgar Hasanov, Chris Bahry
Editor:
Steve Manz
“IRON PINK AND BLUE”:
Live Action and Art Direction:
Chris Bahry and Leo Mateus
Compositing:
Chris Bahry and Leo Mateus
Editor:
Jackie Roda
