We love animation because no matter how fantastical or hallucinatory an idea is, it can legitimately be brought to life. Case in point: another awesome project with Blacklist, a :30s spot for Pepsi, wherein a Pepsi can takes the spotlight as it morphs into pulsing speakers and a turntable that DJs itself, among other wild and spontaneous permutations.
During the pitch, we received a request to “make it modular”. It was an exciting challenge to come up with a way to make each scene interchangeable, and still maintain the momentum and flow of the overall spot.
It meant that we would have to have ‘edit’ points at the head and tail of each scene where things would line-up seamlessly.
Once we nailed down the structure of the spot based on this, we were able to have some fun with camera work and animation while still keeping it modular.
Featured here is our bright and shiny Director’s Cut of the piece. Live for now, and dive on into it.





Behind the scenes







Credits
PepsiCo
TBWA / Chiat
Blacklist
Andrew Linsk
Tendril
Chris Bahry and Alexandre Torres
Kate Bate
Chris Bahry, Vini Nascimento, Leo Mateus, Renato Ferro, Daniel Luna, Alexandre Torres, Andrew Vucko
Renato Ferro, Marcin Porebski
Renato Ferro, Vini Nascimento, Marcin Porebski
Renato Ferro, Vini Nascimento, Marcin Porebski, Andrew Vucko, Fabricio Torres
Brad Husband, Engin Arslan, Andrew Vucko
Brad Husband
Engin Arslan
Brad Husband, Chris Bahry, Engin Arslan
Andrew Vucko