Pepsi

Live For Now

We love animation because no matter how fantastical or hallucinatory an idea is, it can legitimately be brought to life. Case in point: another awesome project with Blacklist, a :30s spot for Pepsi, wherein a Pepsi can takes the spotlight as it morphs into pulsing speakers and a turntable that DJs itself, among other wild and spontaneous permutations.

During the pitch, we received a request to “make it modular”. It was an exciting challenge to come up with a way to make each scene interchangeable, and still maintain the momentum and flow of the overall spot.

It meant that we would have to have ‘edit’ points at the head and tail of each scene where things would line-up seamlessly.

Once we nailed down the structure of the spot based on this, we were able to have some fun with camera work and animation while still keeping it modular.

Featured here is our bright and shiny Director’s Cut of the piece. Live for now, and dive on into it.