Together with Blacklist and a crew of otherworldly talents from around the world, we created the teaser, launch film, and global Nike in-store installations. We built an A-list team for the project that included one of our award-winning HIGH5ER studios, Frame, to co-direct.

One of the biggest challenges wasn’t that production was a global initiative; the challenge was mostly in creating the environment where the action takes place. Armed with photo references from Nike of Pariah Canyon in the United States (a place of insanely gorgeous flowing layers of rocks) we created an entire planet in 3D.

This was no small feat–we did it by researching, experimenting, going back to drawing board some more, and then by exporting data back and forth between World Machine and C4D.

Besides the amazing team who we had the pleasure of collaborating with, shout-outs to Google Hangouts, Sheets, Slack, Dropbox, continental airline travel, coffee, and beer for helping make this other-worldly experience a pain-free collaboration.

For the global launch in 2015 of Nike’s revolutionary new shoe, the Nike Lunar, Tendril adapted the launch film we had created into a larger-than-life store installation that featured the film’s content inside Nike’s Manhattan flagship location. 

Since we had a ton of space to work with inside the five-storey retail space, we designed an indoor installation that showcased the galactic visuals—in beautiful 4k resolution—upon a giant screen measuring 38’ x 47’ made of lightweight LED panels, as well as a sidewalk facing LED screen.

The panel configuration was customized to feature super hi-res on the retail floor, with slightly lower resolution panels higher up where shoppers would view the screens from a greater distance.