In this second phase of Nike’s LunarEpic launch campaign, the shoe has arrived on Earth bringing with it otherworldly powers. Roads curve and stretch seemingly into infinity. Impossible runs suddenly feel effortless. Gravity is nonexistent.
This was our sixth project with the amazing team at Nike. Working with them and Blacklist, it was our task to take Nike’s creative strategy, and then conceive and develop a narrative and visual structure for the brand film around the tagline ‘run forever’.
The manifestation was a 45s film and sound design (created by CypherAudio), key print and digital ‘hero’ visuals, social media clips and a large-scale track and field dome installation. The process with Nike is always incredibly collaborative and exciting.
Behind the scenes
Experiential Nike Dome Installation
In June 2016, Nike was hosting an event in their birthplace of Eugene, Oregon, to celebrate the U.S. Track & Field Olympic Team Trials and to feature the LunarEpic shoe.
Tendril was in the process of finishing a product superiority film for the LunarEpic, and Nike asked if we could leverage the spot’s assets to help create a gorgeous branded experience for their event.
Ultimately we delivered two customized environments—a desert and a sky, both featuring a loopable shoe animation—that were projected onto the interior walls of the venue’s dome and played while users tested their running skills against others on treadmills while wearing the LunarEpic shoes.
Global Brand Communication Studio EP
Global Brand Communication Studio Producer
Global Brand Design, Running Art Director
Global Brand Design, Running Studio Manager
Chris Bahry of Tendril, Tom Crate of Frame
Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski
Alasgar Hasanov, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey
Alasgar Hasanov, Marcin Porebski
Lighting and Render
Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky
Additional 3D Artists
Christian Hecht, Ben Pilgrim
Chris Bahry, Alexandre Veaux, Lorne Kwechansky
Leo Mateus, Marissa Godwin
Music and Sound Design
John Black of CypherAudio