When the footage arrived for this slick Nike product superiority film, we were totally in awe of how dramatically beautiful it looked. Dream rushes for an editor!
The brand film is meant to inspire the viewer to believe in the epic power of Nike’s revolutionary jersey. In the first iteration of designs, we experimented with communicating the idea of lightness and increased range of motion by depicting the athlete breaking through suspended geometric elements. Eventually, this approach was simplified and streamlined down to an edit-driven piece with minimal line-art style graphics.
Editor Steve Manz used the editing opportunity to slow down, speed ramp, and cleverly cut the footage into something really beautiful and eye-catching that simultaneously showcases the graphics and product benefits. We also developed designs for print.














Behind the scenes














Credits
Client
Nike
Production Company
Blacklist
EP
Andrew Linsk
Producer
Andrew Harris
Director
Tendril
Creative Directors
Alexandre Torres, Chris Bahry
EP
Kate Bate
Producer
Krista Allain
Lead Design
Rafael Ruiz, Emrah Gonulkirmaz
Design
Gabriel Rocha, Florent Arnould, Patrick Coffey
3D Animation
Emrah Gonulkirmaz, Florent Arnould, Gabriel Rocha, Gorkem Oztas, Cagil Atas, Enes Guc
2D Animation
Rafael Ruiz
Compositing and FX
Patrick Coffey, Joel Osis
Editor
Steve Manz
Assistant Editor
Paul Short
Colorist
Andrew Exworth
Music
White Noise Lab