The brand film is meant to inspire the viewer to believe in the epic power of Nike’s revolutionary jersey. In the first iteration of designs, we experimented with communicating the idea of lightness and increased range of motion by depicting the athlete breaking through suspended geometric elements. Eventually, this approach was simplified and streamlined down to an edit-driven piece with minimal line-art style graphics.

Editor Steve Manz used the editing opportunity to slow down, speed ramp, and cleverly cut the footage into something really beautiful and eye-catching that simultaneously showcases the graphics and product benefits. We also developed designs for print.