Nike

Flash Pack

This brand film we created with our friends at Blacklist is part of the launch campaign for Nike Flash Pack, a new material technology from Nike that is highly reflective for night running.

Visually, it’s a fun material to replicate. Instead of simply reflecting white light, it reflects back a spectacular multi-coloured spectrum.

The project had two main technical hurdles- the Aurora Borealis particle FX and the liquid splashes. With the Aurora we ended up using a combination of Fume FX / Stoke and Krakatoa to achieve the look.

For the liquids, the simulations were created in Realflow and then brought into 3DSMax as BIN sequences for rendering using Vray.

It’s always exciting for us to work on projects with Nike. They are a team of talented designers with amazing sensibilities, and they’re always interested in pushing the envelope visually.