This brand film we created with our friends at Blacklist is part of the launch campaign for Nike Flash Pack, a new material technology from Nike that is highly reflective for night running.
Visually, it’s a fun material to replicate. Instead of simply reflecting white light, it reflects back a spectacular multi-coloured spectrum.
The project had two main technical hurdles- the Aurora Borealis particle FX and the liquid splashes. With the Aurora we ended up using a combination of Fume FX / Stoke and Krakatoa to achieve the look.
For the liquids, the simulations were created in Realflow and then brought into 3DSMax as BIN sequences for rendering using Vray.
It’s always exciting for us to work on projects with Nike. They are a team of talented designers with amazing sensibilities, and they’re always interested in pushing the envelope visually.















Behind the scenes






















Credits
Client
Nike
CD
Tad Greenough
EP
Noah Stanik
Development Producer
Sarah Barkley Porter
Production Co
Blacklist
EP
Andrew Linsk
Producer
Patrick Gantert
Director
Tendril
Creative Directors
Chris Bahry, Alexandre Torres
EP
Kate Bate
Producer
Mary Anne Ledesma, Chris Currie
Design
Vini Nascimento, Chris Bahry, Alexandre Torres
Additional Design
Joey Camacho
Editor
Steve Manz
Shoe Model / Texture
Marek Denko
TD
Ben Pilgrim
Aurora Particle FX
Peter Sanitra
Solar Particle FX
Valdemaras Dzengo
Fluid Simulation
Daniel Hennies, Diego Masciolini
3D Animation
Marcin Porebski, Will Sharkey
2D Animation
Marisa Fernandez
Lighting Render
Brad Husband, Alasgar Hasanov, Peter Sanitra
Compositing
Chris Bahry, Brad Husband, Peter Sanitra, Alasgar Hasinov
Music Co
CypherAudio
Composers
John Black of CypherAudio