Tendril was invited to create a film for Microsoft’s 2019 SharePoint Conference, showcasing recent and upcoming innovations in SharePoint and deep integration with the app ecosystem of Microsoft 365.
We were tasked to create a film that demonstrated Sharepoint’s potential as a simple, beautiful, powerful, integrated and intelligent tool for getting work done. Our goal was to produce an exciting, anthemic film that appealed to a customer base ranging from IT administrators and SharePoint users, partners, and business decision makers.
Our design and animation processes overlapped somewhat as we worked to find fluent connections between the many varied aspects of the SharePoint platform. It was important to capture the delightful simplicity of the user experience whilst hinting at the cutting edge technical power under the hood. Read more here.
Process
Credits
Client:
Microsoft
Microsoft Creative Director:
Nando Costa
Executive Producer:
Kate Bate
Creative Director:
Chris Bahry
Producer:
John Szebegyinszki & Ryan MacLean
Director:
Tom Crate
Coordinator:
Brittany Sheahan
Design & Animation:
Tom Crate, Vitaly Grossman,
Peter Tarka, Jose Checa, Samuel Bohn,
Marcel Piekarski, Nejc Polovsak
Lighting & Render:
Jeff Briant, Brad Husband, Nejc Polovsak
Compositing:
Brad Husband
Sound Design & Music:
Zelig Sound
