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Design & Animation
Work
About
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Kraft
Snack Bites

Tendril created a set of five quirky and fun laboratory tests in photoreal CG for Kraft to promote their new Snack Bite recipes.

The project brief for Kraft Snack Bites was a straightforward one—create a set of laboratory tests with quirky storytelling and subtle hilarity that shows us why Kraft Snack Bites are the best snack out there. What wasn’t as straightforward—and the kind of challenge we love—was creating it all in full-up CG. The films are made to look totally photoreal, and the food elements were a nice test of our photogrammetry and CG skills. The snack bites were complex because of the many ingredients involved to replicate, like peanut butter, sprinkles, nuts, fruits, and various grains.

Likewise, the testing devices were carefully thought through – we had to strike a balance between the fantastic and playful while also looking like convincing gadgets that could work properly in real life.

We love projects like this that take us back to the magic of childhood – the DIY kitchen experiment being, of course, an after-school all-time favourite of our past 😉

Credits

Client
Kraft

Agency
Taxi Canada

CCO
Jeff MacEachern

Art Director
Stefan D’Aversa

Writer
Phil Coulter

Producer
Hanna Bratt

Production Company
Tendril

Director
Daniel Pommella

EP
Kate Bate

Creative Directors
Christopher Bahry, Alexandre Torres

Live Action Director
Patrick Coffey

Producer
Mary Anne Ledesma

Production Coordinator
Priscila Conde

Storyboard
Daniel Pommella

Art Direction and Design
Daniel Pommella, Leandro Beltran

Head of CG / Modelling Supervisor
Ben Pilgrim

Modelling
Leandro Beltran, Carlos Torres, Marcelo Souza, Rodrigo Rezende

Jr. CG Generalist
Tyrel Scott

Layout
Florent Arnould

2D Animation
Daniel Pommella, Samuel Bohn

3D Animation
Florent Arnould, Will Sharkey, Matt Walker

FX
Alasgar Hasanov, Rafael Santos

Photogrammetry
Christian Hecht, Rob Moggach

Light & Render
Brad Husband, Alexandre Veaux, Marcelo Souza

Compositing
Brad Husband, Alexandre Veaux, Rob del Ciancio

Food Styling
Niko Hook

Edit
John Gallagher

Colour
Andrew Exworth @ The Vanity, Astrid Cardenas @ Tendril

Music and Sound Design
SNDWRX

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