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Design & Animation
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About
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Ikea
Tag Us In

Our friends at Rethink approached us with some hilarious scripts and a nearly-open brief to produce two spots for IKEA’s new Service Offer Campaign.

The goal was to highlight two of IKEA’s services drawing inspiration from the 80s wrestling era and all the spandex, glam and theatrics that go with it. The stories follow customers battling with their new purchases which in turn, have animated and are feistily fighting back. Tagging in the IKEA staff, the pros come to the rescue using sweet wrestling tactics and heroically defeat the boxes.

Our pals at Antfood were the ideal partner for this. They produced the perfect sound design, an iron maiden-esque vibe with just the right amount of cheese.

We laughed, we cried, we gorged on IKEA’s meatballs, we drank a tad and we militantly enforced a Tendril fight club in the name of research.

Process

Credits

Client
IKEA

Agency
Rethink

Rethink Producer
Alex Butt

Rethink Creative Directors

Aaron Starkman, Christina Yu

Rethink Art Director

Loretta Lau

Rethink Copywriter

Arjang Esfandiyari

Production Company
Tendril

Tendril Creative Director
Alex Torres

Executive Producer
Ashley Monaghan

Director
Daniel Pommella

Producer
Mary Anne Ledesma

Coordinator
Brittany Sheahan

Art Director
Rodrigo Rezende

Concept Art
Rodrigo Rezende, Charline Parisot

Head of 3D
Ben Pilgrim

3D Modelling
Rodrigo Rezende, Ben Pilgrim,
Runbo Chen, Flavio Diniz,
Eric Macedo, Blow Studio

Rigging
Tyrel Scott, Martin Gunnarsson

Animation Lead
Will Sharkey

3D Animation
Charline Parisot, Matt Walker

Lookdev Lead
Alexandre Veaux

Lookdev, Lighting and Render
Alexandre Veaux, Brad Husband,
Marcelo Souza, Runbo Chen

Compositors
Brad Husband, Alexandre Veaux

Audio
Antfood

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