The team at Hublot are true masters of material chemistry, engineering and aesthetics. With this film our goal was to capture the story of how these wearable works of art come into being. We begin with particles of Aluminum oxide that transition into molten flows of translucent liquid.
The metal cools and solidifies into synthetic Sapphire crystal, which is then painstakingly shaped into hundreds of precise parts. Suspended within this impenetrable crystalline shell, we see the skeletal beating heart of the tourbillon. An elegant and precise orchestra of synchronized movements, refracted through varying layers of light and transparency.


























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Credits
Client
Hublot
Art Director
Alex Bertrand
Senior Digital Content Manager
Yann Lauener
Production Company
Tendril
Creative Director
Chris Bahry
Director
Vitaly Grossmann
Executive Producer
Mary Anne Ledesma
Producer
Jennifer Vance
Production Coordinator
Jelena Sibalija
Design + Animation
Mariusz Becker, Superdesigners,
Joseph Recoskie, Vitaly Grossmann
Houdini Simulation
Philipp Pavlov, Superdesigners
Model
Ben Pilgrim
Rigging
Flavio Diniz
Print Lookdev/Design
Nemanja Ivanovic, Yeseong Kim
Light + Render
Nemanja Ivanovic, Jeff Briant,
Joseph Recoskie, Mariusz Becker
Compositing
Chris Bahry, Astrid Cardenas,
Corey Larson
Sound Design + Music
Cypher