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Design & Animation
Work
About
Contact
Hublot
Square Bang

Tendril collaborated closely with the team at Hublot to craft and create a launch film and visual asset library for their Square Bang Unico Collection – premiering at Watches and Wonders Geneva 2022.

The Square Bang is a fresh, iconoclastic tribute to Hublot’s flagship timepiece — The Big Bang. This bold statement required a bold film; marrying classic design with the fierce spirit of the brand.We wanted to inject some extra energy and a hint of playfulness while maintaining the brand’s clean, sharp aesthetic.

Placing the SQUARE as our hero and visual anchor, we sought out fresh perspectives and compositions pointing to the watch’s iconic appearance. Underscoring the bold visuals, the film is tied together by a powerful, energetic soundtrack and equally bold edit.
Dim the lights and crank up the volume to get the full BANG!

Process + R&D

Credits

Client
Hublot

Art Director
Alex Bertrand

Senior Digital Content Manager
Yann Lauener

Production Company
Tendril

Creative Director
Tom Crate + Chris Bahry

Director
Gabriel Rocha

Executive Producer
Mary Anne Ledesma

Producer
Leah Wesolowski

Art Direction
Cian McKenna, Gabriel Rocha

Design
Miguel Rato, Cian McKenna, Sam Tato, Gabriel Rocha, Aleks Liubas, Rafael Eifler, Shannon Hoyne

Houdini Simulation
Benjamin Lüthold

CG Supervisor + Model
Ben Pilgrim

3D Modeling
Flavio Diniz

3D Animation
Aleksandra Liubas, Rafael Eifler, Sam Tato, Samuel Bohn

Typography Design
Nick Barclay, Rafael Cezar

Typography Animation
Rafael Cezar, Mathieu Dellabe

2D Animation
Mathieu Dellabe

Light + Render
Nemanja Ivanovic, Maxime Roz, Jeff Briant

Compositing
Corey Larson, Maxime Roz

Sound Design + Music
Cypher

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