Tendril collaborated closely with the team at Hublot to craft and create a launch film and visual asset library for their Square Bang Unico Collection – premiering at Watches and Wonders Geneva 2022.
The Square Bang is a fresh, iconoclastic tribute to Hublot’s flagship timepiece — The Big Bang. This bold statement required a bold film; marrying classic design with the fierce spirit of the brand.We wanted to inject some extra energy and a hint of playfulness while maintaining the brand’s clean, sharp aesthetic.
Placing the SQUARE as our hero and visual anchor, we sought out fresh perspectives and compositions pointing to the watch’s iconic appearance. Underscoring the bold visuals, the film is tied together by a powerful, energetic soundtrack and equally bold edit.
Dim the lights and crank up the volume to get the full BANG!
Process + R&D
Senior Digital Content Manager
Tom Crate + Chris Bahry
Mary Anne Ledesma
Cian McKenna, Gabriel Rocha
Miguel Rato, Cian McKenna, Sam Tato, Gabriel Rocha, Aleks Liubas, Rafael Eifler, Shannon Hoyne
CG Supervisor + Model
Aleksandra Liubas, Rafael Eifler, Sam Tato, Samuel Bohn
Nick Barclay, Rafael Cezar
Rafael Cezar, Mathieu Dellabe
Light + Render
Nemanja Ivanovic, Maxime Roz, Jeff Briant
Corey Larson, Maxime Roz
Sound Design + Music