Collaborating closely with the team at Hublot, Tendril created a launch film and visual asset library for the Big Bang Integral Time Only collection.
Artisans at heart — the team at Hublot wanted to celebrate the naturalistic aspects of the Integral Time Only collection. Focusing on the raw materials themselves – Titanium, Ceramic and Gold – our goal was to capture Hublot’s approach to material innovation and the experimental paths that go into fusing each material into these wearable works of art.
The balance of material physicality and the mechanics of individual watch elements was visually paired with abstract moments of raw material fusion through their changes of state. Using patterns, symmetry, and minimal design elements we were able to mimic the mechanical precision and structured aesthetic of the Hublot identity.














Process + R&D


















































Credits
Client
Hublot
Art Director
Alex Bertrand
Senior Digital Content Manager
Yann Lauener
Production Company
Tendril
Creative Director
Chris Bahry
Director
Joey Recoskie
Executive Producer
Mary Anne Ledesma
Producer
Brittany Sheahan
Design
Joey Recoskie, Zack Corzine,
Rita Louro, Bureau Klaus Alman
Houdini Simulation
Bureau Klaus Alman
Zack Corzine
Philipp Pavlov
CG Supervisor + Model
Ben Pilgrim
Animation
Zack Corzine
Bureau Klaus Alman
Joey Recoskie
Light + Render
Nemanja Ivanovic, Jeff Briant,
Joey Recoskie, Zack Corzine,
Bureau Klaus Alman
Compositing
Alexandre Veaux
Sound Design + Music
Cypher