Tendril created a brand film for the ESPN College Football Playoffs to build and capture excitement on its own as well as providing for a large broadcast toolkit to be used throughout the season.
This project was a collaboration between Tendril and ESPN to create a film and graphical language that metaphorically captures the essence of the College Football Playoffs. We chose to focus on the themes of grit and polish, impact and flow, chemistry and ascension. Ultimately it was a celebration of American College Football culture: the effort, the journey, the passion, the colors, the pain and the glory of the teams, players and fans.
The thing we loved most was the collaboration with the team at ESPN. We were able to develop such a fluid back and forth with the client throughout the project that felt truly unique and refreshing. The collaborative nature of the creative ideation throughout was inspiring and left our team feeling energized and excited to create something beautiful and engaging.
Process
Credits
Client
ESPN
Creative Director
Timothy O’Shaughnessy, Dale Harney
Producer
Lindsay Reiff
Creative Coordinator
Taylor Kissin
Production Company
Tendril
Creative Directors
Alex Torres & Patrick Coffey
Director
Vitaly Grossmann
Executive Producer
Mary Anne Ledesma
Producer
Brittany Sheahan
Design
Jose Checa, Marius Becker,
Superdesigners, Yeseong Kim,
Leonardo Bortolussi, Ilya Tselyutin,
Vitaly Grossmann
Animators
Marius Becker, Leonardo Bortolussi,
Superdesigners
Type Design & Animation
Gabriel Rocha, Superdesigners
Houdini Simulation
Rich Nosworthy, Philipp Pavlov,
Superdesigners
Lighting and Render
Jeff Briant, Marius Becker,
Yeseong Kim, Superdesigners,
Leonardo Bortolussi, Vitaly Grossmann,
Brad Husband
Compositors
Astrid Cardenas, Corey Larson
Music & Sound Design
Konstantin Kazhev (CADEU)
Toolkit Developers
Gabriel Rocha, Corey Larson,
Zack Lovatt
