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Microsoft
Fluent Emojis System

Tendril collaborated with the team at Microsoft to conceptualize, design and execute a complete refresh of their existing library of Emojis. This included every smiley, person, animal, food, object, and symbol (there’s more than 1800 of them!) Microsoft Work from Home Emoji, and more. The end result is an eclectic, colourful celebration of joy and a heartfelt embrace of visual communication.

“As the world moves toward hybrid work scenarios that blend in-person with remote, expressive forms of digital communication are more important than ever.”— Microsoft Design

Emojis have become a universal medium for self-expression and a powerful tool that allows us to communicate our thoughts and feelings in fun, clear, and emotionally resonant ways.

Inclusivity, honesty and vulnerability are all elements we sought out to encompass in our new Emojis. We wanted our designs to celebrate the beautiful differences and imperfections in human expressions. Which is why our Emoji silhouettes aren’t 100% geometrically circular, but instead what we came to call the ‘imperfect circle.’

Every creative decision had to be scalable and flexible enough to convey the message behind each Emoji. To achieve this, we started with 2D illustrations using simple base shapes as a construction logic for all our Emojis before diving into 3D. Creating a design system that maintained consistency across the entire Emoji family.

The launch film itself came to be a combination of several short stories and moments put together. We began with very complex and intricate backgrounds but eventually made some refinements and ended up with the perfect colours and bold forms to make the Emojis POP.

Read more here.

Credits

Emojis System

Client
Microsoft

Microsoft Team
Nando Costa, Claire Anderson,
Cassie Klingler, Jason Custer,
Judy Safran-Aasen, Sam Cundall

Production Company
Tendril

Creative Director
Alexandre Torres

Director
Matthias Winckelmann, Leo Mateus

Art Director
Rodrigo Rezende

Executive Producer
Ivelle Jargalyn

Producer
Emily McCallen, Brittany Sheahan

Coordinator
Jelena Sibalija

CG Supervisor
Ben Pilgrim

Design
Andras Csuka, Felipe Medina,
Henrique Athayde, Leo Natsume,
Margarida Lemos, Runbo Chen,
Plenty Studios

Lead Modeller
Flavio Diniz

Model, Light, Render
Aleksandra Liubas, Benjamin Lüthold,
Dominik Grejc, Edgar Ferrer,
Eric Macedo, Flavio Diniz,
Gustavo Henrique, Leonardo Bortolussi,
Plenty Studio, Rita Louro,
Zach Landua

Rigging
Tyrell Scott

Lead Animators
Will Sharkey, Samuel Bohn,
Jonathan Lindgren

Animation
Dominik Grejc, Emiliano Flores,
Flavio Diniz, Guilherme Vasconcellos,
Hernan Lindenbaum, Jessica Herrera,
Leonardo Bortolussi, Plenty Studio, Zach Landua

Compositor
Corey Larson

Emoji Film

Creative Director
Nidia Dias, Chris Bahry

Executive Producer
Ivelle Jargalyn

Director
Leo Mateus, Facu Labo

Producer
Emily McCallen

Design
Jordi Pages, Lenar Singatullov

Modelling
Flavio Diniz, Lenar Singatullov,
Jordi Pages

Animators
Lenar Singatullov, Samuel Bohn

Lighting and Render
Brad Husband

Compositors
Brad Husband, Astrid Cardenas

Sound
Zelig

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