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Design & Animation
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British Airways
Avios Points

Passion Pictures came to us with an exciting design-focused brief from BBH London. It asked for us to create an animated film that feels like an adventurous game for British Airways’ Avios points program.

The film features a hero female protagonist as she embarks on fantastical adventures while collecting and spending Avios points worldwide. The tricky part of the project was how personalized the film is meant to be for each and every viewer. Depending on where in the world the user is located, where they want to go, and how many points they currently have, the video is unique. This meant we had to create a gamut of alternative scenes and endings. (Fifty-four versions in total!)

To solve the challenge of generated personalized content, we created a toolkit with detailed scripts in After Effects with different scenes, tiers, and endings. Through British Airways’ YouTube player, the film is auto-rendered and unfolds depending on the user.

Behind the scenes

Credits

Client
British Airways

Agency
BBH London

Production Company
Passion Pictures

Director
Tendril

Executive Creative Director
Alexandre Torres

Creative Director
Leo Mateus

Passion Head of Production
Ryan Goodwin-Smith

Passion Producer
Dom Thompson-Talbot

Tendril Executive Producer
Kate Bate

Tendril Producer
Leah Wesolowski, Anne Deslauriers

 

2D Animation
Leo Mateus, Marisa Fernandez

2D Character Design
Rodrigo Rezende

Lead Design; Concept Art
Emilie Muszczack

3D Lead Animation
Luis Guilherme

3D Animation
Will Sharkey, Alexandre Veaux, Florent Arnould

Modelling Supervisor
Ben Pilgrim

3D Rendering
Alexandre Veaux, Florent Arnould

Character Modelling
Vini Nascimento, Christian Hecht

Additional Character Modelling
Luis Guilherme, Alexandre Veaux, Florent Arnould

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