British Airways

Avios Points

Passion Pictures came to us with an exciting design-focused brief from BBH London. It asked for us to create an animated film that feels like an adventurous game for British Airways’ Avios points program.

The film features a hero female protagonist as she embarks on fantastical adventures while collecting and spending Avios points worldwide. The tricky part of the project was how personalized the film is meant to be for each and every viewer. Depending on where in the world the user is located, where they want to go, and how many points they currently have, the video is unique. This meant we had to create a gamut of alternative scenes and endings. (Fifty-four versions in total!)

To solve the challenge of generated personalized content, we created a toolkit with detailed scripts in After Effects with different scenes, tiers, and endings. Through British Airways’ YouTube player, the film is auto-rendered and unfolds depending on the user.