Through our production partners at Psyop, Tendril was commissioned to develop a film that visualizes Beautyrest’s premium design and state-of-the-art technology. The goal was to evoke an experience of deep relaxation while describing the product’s technical components, showing how they work to deliver a first class sleep experience.
Above is an edit of our favourite moments, including some RnD that didn’t make the final cut. See the full spots here.
Working closely with the team at Badger & Winters, we wanted to present Beautyrest Black as more than a mattress. It is a luxurious experience that, through quality of sleep, touches every aspect of our lives.
To meet the various needs of web and social, the campaign was structured in modules, each centred on a key pillar of Beautyrest’s technology and craftsmanship. Only at the end, when the lights come on, do we connect the dots and discover the mattress in its physical context. Like waking from a beautiful dream.
Badger & Winters
Chief Creative Officer
Executive Creative Director
Group Creative Director
Celeste Holt Walters
Senior Art Director
Design + Animation Production Company
Anne Deslauriers + Ashley Monaghan
Chris Bahry + Alexander Torres
Evaldas Cesnavicius, Giedrius Paulauskas,
Simon Fiedler, Josh Clos, Joey Recoskie
Giedrius Paulauskas, Simon Fiedler, Josh Clos
Evaldas Cesnavicius, Jeff Briant,
Brad Husband, Joey Recoskie
Jeff Briant, Brad Husband,
Sr. Flame Artist
Jr. Flame Artist
Music & Sound Design for Studio Edit
Commercial Edit Photographer
Music & Sound Design for Commercial Edit