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Design & Animation
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Beautyrest Black
Sleep First Class

Through our production partners at Psyop, Tendril was commissioned to develop a film that visualizes Beautyrest’s premium design and state-of-the-art technology. The goal was to evoke an experience of deep relaxation while describing the product’s technical components, showing how they work to deliver a first class sleep experience.

Above is an edit of our favourite moments, including some RnD that didn’t make the final cut. See the full spots here.

Working closely with the team at Badger & Winters, we wanted to present Beautyrest Black as more than a mattress. It is a luxurious experience that, through quality of sleep, touches every aspect of our lives.

To meet the various needs of web and social, the campaign was structured in modules, each centred on a key pillar of Beautyrest’s technology and craftsmanship. Only at the end, when the lights come on, do we connect the dots and discover the mattress in its physical context. Like waking from a beautiful dream.

Process

Credits

Client
Beautyrest

Agency
Badger & Winters

Chief Creative Officer
Madonna Badger

President
Jim Winters

Managing Director
Natalie Troubh

Executive Creative Director
Grace Chu

Group Creative Director
Clark Fisher

Creative Director
John Castrillon

Executive Producer
Celeste Holt Walters

Producer
Celia Ettinger

Senior Art Director
Grethel Zarate

Art Director
Ivan Wolin

Senior Copywriter
John Olson

Business Manager
Ruth Lawler

Management Supervisor
Charles Christie

 

Production Company
Blacklist

Executive Producer
Andrew Linsk

Producer
Daniel Graf

Strategy Director
Jess Neill

Design + Animation Production Company
Tendril

Executive Producer
Anne Deslauriers + Ashley Monaghan

Creative Directors
Chris Bahry + Alexander Torres

Director
Tom Crate

Producer
Leah Wesolowski

Editor
Tom Crate

Art Director
Evaldas Cesnavicius

Animation
Evaldas Cesnavicius, Giedrius Paulauskas,
Simon Fiedler, Josh Clos, Joey Recoskie

Simulation
Giedrius Paulauskas, Simon Fiedler, Josh Clos

Lighting
Evaldas Cesnavicius, Jeff Briant,
Brad Husband, Joey Recoskie

Render: 
Jeff Briant, Brad Husband,
Joey Recoskie

Compositing
Brad Husband

Online
Tendril

Sr. Flame Artist
Patrick Coffey

Jr. Flame Artist
Corey Larson

Offline Coordinator
Niko Hook

Photogrammetry
Quantum Capture

Music & Sound Design for Studio Edit
Zelig

Commercial Edit Photographer
Christian Weber

Music & Sound Design for Commercial Edit
Yessian

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