Working once again with the team at AutoStore, Tendril was tasked with capturing the bright, elegant future of order fulfillment made possible today through AutoStore’s Router, an industry breakthrough in cube storage algorithms.
The film focuses on the human perspective and redefining the status quo of the consumer retail experience. The team was challenged with visualizing the unique benefits of the AutoStore Router-powerered system: highlighting the primary selling points of the system, re-familiarizing the audience with the main system modules and visualizing the processes through simple, abstract visual metaphors.
Using bright, engineered surfaces and consoles, we created an intimate and up-close perspective of the brand and user experience. Paired with natural, moving light we curated a tactile and touchable look and feel. Our goal is always to capture people’s hearts and minds, rather than overload them with technical information. This approach is another immediate differentiator for the AutoStore brand.
























Process









































Credits
Client
Autostore
Partners + Designers at Oker
Petter Skogheim, Øyvind Tendenes
Marketer at Autostore
Jeanette Aarvik
Marketing Director at Autostore
Lars Sæbø
Script Writing
Tara Wright
Production Company
Tendril
Creative Director
Chris Bahry
Director
Joey Recoskie
Executive Producer
Ivelle Jargalyn
Producer
Leah Wesolowski
Art Director
Evaldas Cesnavicius
Design
Daniel Lepik, Jonathan Lindgren, Leonardo Bortolussi, Eric Macedo, Joey Recoskie, Sawdust Studio
Modeling
Flavio Diniz
Animation
Samuel Bohn, Jonathan Lindgren, Joey Recoskie, Leonardo Bortolussi
Hand Animation
Will Sharkey
Hand Textures
Christian Hecht
Hand Rigging
Tyrel Scott
Lighting + Render
Brad Husband, Joey Recoskie, Samuel Bohn, Jonathan Lindgren
Compositing
Brad Husband
Audio by CYPHER
Direction, Sound Design, Production
John Black
Music Composition
Jochen Mader