Through our production partners at Psyop, Tendril was commissioned to develop a film that visualizes Beautyrest’s premium design and state-of-the-art technology. The goal was to evoke an experience of deep relaxation while describing the product’s technical components, showing how they work to deliver a first class sleep experience.
Above is an edit of our favourite moments, including some RnD that didn’t make the final cut. See the full spots here.
Working closely with the team at Badger & Winters, we wanted to present Beautyrest Black as more than a mattress. It is a luxurious experience that, through quality of sleep, touches every aspect of our lives.
To meet the various needs of web and social, the campaign was structured in modules, each centred on a key pillar of Beautyrest’s technology and craftsmanship. Only at the end, when the lights come on, do we connect the dots and discover the mattress in its physical context. Like waking from a beautiful dream.
Process
Credits
Client
Beautyrest
Agency
Badger & Winters
Chief Creative Officer
Madonna Badger
President
Jim Winters
Managing Director
Natalie Troubh
Executive Creative Director
Grace Chu
Group Creative Director
Clark Fisher
Creative Director
John Castrillon
Executive Producer
Celeste Holt Walters
Producer
Celia Ettinger
Senior Art Director
Grethel Zarate
Art Director
Ivan Wolin
Senior Copywriter
John Olson
Business Manager
Ruth Lawler
Management Supervisor
Charles Christie
Production Company
Blacklist
Executive Producer
Andrew Linsk
Producer
Daniel Graf
Strategy Director
Jess Neill
Design + Animation Production Company
Tendril
Executive Producer
Anne Deslauriers + Ashley Monaghan
Creative Directors
Chris Bahry + Alexander Torres
Director
Tom Crate
Producer
Leah Wesolowski
Editor
Tom Crate
Art Director
Evaldas Cesnavicius
Animation
Evaldas Cesnavicius, Giedrius Paulauskas,
Simon Fiedler, Josh Clos, Joey Recoskie
Simulation
Giedrius Paulauskas, Simon Fiedler, Josh Clos
Lighting
Evaldas Cesnavicius, Jeff Briant,
Brad Husband, Joey Recoskie
Render:
Jeff Briant, Brad Husband,
Joey Recoskie
Compositing
Brad Husband
Online
Tendril
Sr. Flame Artist
Patrick Coffey
Jr. Flame Artist
Corey Larson
Offline Coordinator
Niko Hook
Photogrammetry
Quantum Capture
Music & Sound Design for Studio Edit
Zelig
Commercial Edit Photographer
Christian Weber
Music & Sound Design for Commercial Edit
Yessian
