Our friends at Rethink approached us with some hilarious scripts and a nearly-open brief to produce two spots for IKEA’s new Service Offer Campaign.
The goal was to highlight two of IKEA’s services drawing inspiration from the 80s wrestling era and all the spandex, glam and theatrics that go with it. The stories follow customers battling with their new purchases which in turn, have animated and are feistily fighting back. Tagging in the IKEA staff, the pros come to the rescue using sweet wrestling tactics and heroically defeat the boxes.
Our pals at Antfood were the ideal partner for this. They produced the perfect sound design, an iron maiden-esque vibe with just the right amount of cheese.
We laughed, we cried, we gorged on IKEA’s meatballs, we drank a tad and we militantly enforced a Tendril fight club in the name of research.
Process
Credits
Client
IKEA
Agency
Rethink
Rethink Producer
Alex Butt
Rethink Creative Directors
Aaron Starkman, Christina Yu
Rethink Art Director
Loretta Lau
Rethink Copywriter
Arjang Esfandiyari
Production Company
Tendril
Tendril Creative Director
Alex Torres
Executive Producer
Ashley Monaghan
Director
Daniel Pommella
Producer
Mary Anne Ledesma
Coordinator
Brittany Sheahan
Art Director
Rodrigo Rezende
Concept Art
Rodrigo Rezende, Charline Parisot
Head of 3D
Ben Pilgrim
3D Modelling
Rodrigo Rezende, Ben Pilgrim,
Runbo Chen, Flavio Diniz,
Eric Macedo, Blow Studio
Rigging
Tyrel Scott, Martin Gunnarsson
Animation Lead
Will Sharkey
3D Animation
Charline Parisot, Matt Walker
Lookdev Lead
Alexandre Veaux
Lookdev, Lighting and Render
Alexandre Veaux, Brad Husband,
Marcelo Souza, Runbo Chen
Compositors
Brad Husband, Alexandre Veaux
Audio
Antfood
