Tendril collaborated closely with the team at Hublot to craft and create a launch film and visual asset library for their Square Bang Unico Collection – premiering at Watches and Wonders Geneva 2022.
The Square Bang is a fresh, iconoclastic tribute to Hublot’s flagship timepiece — The Big Bang. This bold statement required a bold film; marrying classic design with the fierce spirit of the brand.We wanted to inject some extra energy and a hint of playfulness while maintaining the brand’s clean, sharp aesthetic.
Placing the SQUARE as our hero and visual anchor, we sought out fresh perspectives and compositions pointing to the watch’s iconic appearance. Underscoring the bold visuals, the film is tied together by a powerful, energetic soundtrack and equally bold edit.
Dim the lights and crank up the volume to get the full BANG!
Process + R&D
Credits
Client
Hublot
Art Director
Alex Bertrand
Senior Digital Content Manager
Yann Lauener
Production Company
Tendril
Creative Director
Tom Crate + Chris Bahry
Director
Gabriel Rocha
Executive Producer
Mary Anne Ledesma
Producer
Leah Wesolowski
Art Direction
Cian McKenna, Gabriel Rocha
Design
Miguel Rato, Cian McKenna, Sam Tato, Gabriel Rocha, Aleks Liubas, Rafael Eifler, Shannon Hoyne
Houdini Simulation
Benjamin Lüthold
CG Supervisor + Model
Ben Pilgrim
3D Modeling
Flavio Diniz
3D Animation
Aleksandra Liubas, Rafael Eifler, Sam Tato, Samuel Bohn
Typography Design
Nick Barclay, Rafael Cezar
Typography Animation
Rafael Cezar, Mathieu Dellabe
2D Animation
Mathieu Dellabe
Light + Render
Nemanja Ivanovic, Maxime Roz, Jeff Briant
Compositing
Corey Larson, Maxime Roz
Sound Design + Music
Cypher
